The brand also launches in South Africa - its 24th global market
November 2022 - Sheese’s range of award-winning, dairy-free, vegan cheeses continues to grow, with the launch of Mighty Melter and The Italiano in ASDA in November.
The listing comes as Sheese also launches in South Africa, taking the number of markets to which Bute Island Foods now exports to 24.
Both aimed at what the brand calls “bigger cheese meal occasions”, the two new SKUs will be in store from 21st November. Mighty Melter slices (180g: £2.25) is a Red Leicester-style plant-based cheese and The Italiano (200g: £2.50) a mix of plant-based mozzarella and Cheddar-style dairy alternatives.
The ASDA listing comes hot on the heels of the launch of Sheese’s arancini balls in Tesco last month.
Nigel White of Bute Island Foods said: “The brand grown from first being made on a kitchen table on the Isle of Bute in 1988 to now exporting from its Scottish birthplace to South Africa, with Sheese now being available throughout Europe, North America, Australia and the Middle East
“With nearly 40 different varieties, including the new Mighty Melter and Italiano, we offer consumers a vast amount of choice when it comes to vegan cheese.
“From that humble kitchen table, Sheese’s growth has gathered momentum, whilst some plant-based brands have struggled to stay alive latterly, our products can now be found in ASDA, Tesco, Sainsburys, Waitrose, Ocado and good health stores in the UK.
“We put this sustained growth down to the heritage of the brand, its reputation, quality and our deduction to developing new products for both vegans and non-vegans, as they seek non-dairy alternatives to put on their plates.”
For more information, images and samples, please contact: Vanessa Munnings Hannah Miller vanessa@leopardprintpr.com hannah@leopardprintpr.com 07907 174770 07546 145676
Notes to Editors
Bute Island Foods has been the producer of the original vegan cheese since 1988. Starting from a farmhouse kitchen table on the Isle of Bute, off the coast of Scotland, Sheese has gone from these humble beginnings to being widely available and a staple in many plant-based consumers diets.
Sheese has the largest range of vegan cheeses available on the market (35 different varieties), from sliced cheddar to grated mozzarella to garlic and herb creamy spread, offering plant-based consumers a vast amount of choice when it comes to vegan cheese.
Over the years Sheese growth has gathered momentum, and is now available in Tesco, Sainsburys, Waitrose, Ocado and good health stores. As well as being available throughout Europe, North America, Australia and the Middle East
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